DXPSanity+2 more
AEM vs. Sanity: What Are You Actually Paying For?
AEM runs into the millions over three years. Sanity is $15 a seat. We line them up box for box and walk through what enterprise DXP money actually buys.
13 min read
Marla Quinn
Marketing Director at HT Blue
“Great marketing is not about telling stories. It is about earning belief.”
Marla Quinn is the Marketing Director at HT Blue, where she turns complex AI systems and digital engineering into stories people actually want to read.
She leads brand strategy, creative direction, and thought leadership for HT Blue, blending the precision of data with the honesty of good writing. Marla believes great marketing is not about buzzwords. It is about earning belief through clarity, consistency, and confidence.
Areas of Expertise
Marketing StrategyAI StorytellingBrand LeadershipContent StrategyDXP InnovationThought LeadershipAI Orchestration
Articles by Marla Quinn
21 articles
DXPSitecore+3 more
Saving over $500k a year, We Moved a Sitecore XP Client to Sanity in Under 90 Days
We moved a brochureware client off Sitecore XP 10.3 to Sanity and Cloudflare in 12 weeks, and saved nearly $500K a year. Most of it from a partner retainer that wasn't earning its keep.
10 min read
Thought LeadershipArtificial Intelligence
Google Wrote the GEO Rulebook. The Problem Is, Google Doesn't Own the Game Anymore.
The GEO and AEO industry manifested itself into existence through repetition. Google just wrote the official guide. But Google no longer owns AI search.
10 min read
Thought LeadershipArtificial Intelligence+1 more
The Trap of AI CMS Migrations: Why "Warp Speed" Is a Red Flag, Not a Feature
Agencies are pitching agentic AI migrations at half the cost and double the speed. The math doesn't work, the research doesn't support it, and the cleanup work is starting to pile up.
11 min read
Thought LeadershipDXP+1 more
What Is Generative Engine Optimization (GEO) and Why Your CMS Choice Matters
GEO guides focus on writing tactics. But the real leverage is in your architecture. If your CMS stores content as page-shaped HTML blobs, AI struggle sto extract, cite, and recommend your brand.
9 min read
DXPThought Leadership
5 Things Every Marketing Leader Should Demand from a CMS in 2026
License fees never tell the whole story. Here are the five criteria that separate a CMS that empowers your marketing team from one that holds it hostage.
7 min read
DXPThought Leadership
The Problem with Agency DXP Evaluations
Most agency-led DXP evaluations are expensive theater. The platform was chosen before you signed the SOW. Here's what's really going on, and how the DXP Scorecard changes the equation.
6 min read
HeadlessDXP+1 more
The Term "Headless" CMS is Dead. (or it should be)
Every headless CMS is adding page builders. Every traditional DXP is adding APIs. The distinction is dead. It's time to talk about what actually matters: API-first architecture.
9 min read
SitecoreDXP
Latest Sitecore Version in 2026: What Marketing Teams Need to Know
Still on Sitecore XP or XM? The latest version, SitecoreAI, is the biggest platform shift in Sitecore history. Here's what marketing teams need to know.
10 min read
SitecoreDXP+1 more
Why Healthcare Chooses Sitecore Over Every Other CMS
Healthcare is the fastest-growing CMS vertical, yet HIPAA compliance eliminates most platforms. Here is why leading health systems trust Sitecore.
9 min read
SitecoreDXP+1 more
SitecoreAI’s February Conversion Optimization Release: Practical Tools for Real Gains
SitecoreAI’s February 11th Conversion Optimization release delivers practical capabilities—marketer-owned search, affinity-based personalization, identity resolution, and new analytics dashboards
7 min read
Artificial IntelligenceAI Automation+1 more
Most of Your Website Is Invisible. An AI Content Audit Shows You What You're Missing.
Enterprise websites average 10M+ pages but only 3.5% receive organic traffic. AI-powered content auditing finds what manual reviews miss.
8 min read
Artificial IntelligenceDXP+1 more
AEO: The New Marketing Imperative That Will Determine Your Visibility
With search traffic expected to decline 40% over three years, marketing leaders must shift from optimizing for rankings to optimizing for AI selection and AEO
9 min read
AI AutomationThought Leadership
Put Down the AI Hammer: Why Problem-First Beats AI-First for Agencies
Digital agencies keep rebranding as "AI-first" and building one shiny AI hammer they try to swing at every client problem.
12 min read
Thought Leadership
The 2026 SEO Framework: What Enterprise Content Teams Need to Know About SEO, AEO, and GEO
Gartner predicts search volume will drop 25% by 2026. Learn how enterprise teams must adapt to SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO).
11 min read
SanityThought Leadership+2 more
Enterprise Features on a WordPress Budget: How Sanity's 2025 Evolution Made It Our Most Adopted CMS
Sanity's Spring Release 2025 transformed it from a headless CMS into a Content Operating System, delivering enterprise-grade capabilities at a fraction of the cost of platforms like AEM.
11 min read
Thought Leadership
The Coca-Cola Christmas Catastrophe: Why AI Is Your Brand's Biggest Risk in 2026
AI-generated Christmas ad backfired spectacularly. Marketing expert Marla Quinn explains why AI represents the single biggest threat to brand trust in 2025 and how to protect your brand equity.
7 min read
SanityThought Leadership
The Budget-Friendly Trap: How WordPress Was Costing Us More Than We Thought
For decades, our clients chose WordPress because it seemed budget-friendly. But after migrating select clients to Sanity, we discovered the hidden costs that made the 'cheap' CMS expensive.
9 min read
DXPHT Blue News+2 more
Why is the Marketing Director Blogging About Sanity?
Discover why we migrated from WordPress to Sanity and why our clients love it. Speed, security, and marketing flexibility.
3 min read
Thought LeadershipArtificial Intelligence
HT Blue Chose not to be AI First or AI Fast and our clients won
HT Blue research shows AI is the biggest threat to brand trust. AI first or fast breaks loyalty. We build systems where AI earns its place.
7 min read
HT Blue News
Big Results for Small Businesses: The HT Blue Small Business Package Is Here
We are excited to launch the HT Blue Small Business Package, bringing enterprise level design, development, hosting, and SEO to small businesses that want big results.
2 min read