
Your CMS Has AI. Your Marketers Have Claude. Nobody Has Connected Them.
DXP vendors built AI agents. Marketers adopted Claude and ChatGPT. Almost nobody has connected the two. Here is the architecture that bridges them without new tools.
The Arch of the North begins an honest, platform-by-platform assessment of all 26 platforms in the DXP Scorecard. Not rankings. Not vendor pitches. Implementation truth.
March 11, 2026

DXP vendors built AI agents. Marketers adopted Claude and ChatGPT. Almost nobody has connected the two. Here is the architecture that bridges them without new tools.

SitecoreAI removed the infrastructure, upgrades, and manual migration that made Sitecore builds cost seven figures. Here is how we deliver for under $100K.

A client sent us their 15-year-old website and a list of what was broken. Ten minutes later they had a new ten-page site in production. Here is how, and what speed alone doesn't cover.

AEO and GEO agencies are selling the same secret sauce SEO firms sold twenty years ago. Here is what AI search actually rewards, and what to ask before you buy.

Every agency rebranded as an AI agency overnight. But when clients hold the same tools, the real edge is knowing when to throw the AI output away.

We upgraded two clients to Sitecore 10.5 in days. Here is why this release is cheaper than agencies are pricing it, and where the real work actually sits.

WebMCP has moved from proposal to Chrome origin trial. Most of the work to get a site agent-ready has nothing to do with the API, and none of it fixes your AEO or GEO visibility. Here is what does.

Two thirds of Google searches now end without a click. Here is the honest business case for building a proprietary intelligence model instead of more content.

An idea on Tuesday morning is a live page Tuesday afternoon. Inside the stack marketers are using to get there, why it is genuinely good, and the one layer worth keeping.
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