AI
Two thirds of Google searches now end without a click. Here is the honest business case for building a proprietary intelligence model instead of more content.
An idea on Tuesday morning is a live page Tuesday afternoon. Inside the stack marketers are using to get there, why it is genuinely good, and the one layer worth keeping.
AI agents are already clicking through interfaces built for humans. WebMCP lets your site declare what its tools actually do, so agents call them directly instead of guessing at your DOM.
The AIQ Blueprint turns how your organization evaluates and decides into a continuously operating intelligence system, powered by purpose-built AI agents.
Claude now watermarks the text it generates. The mechanism is narrower than the panic suggests, but it points at a real shift: provenance is becoming part of the infrastructure of the web.
Zero-click search is now the default and machines outnumber humans on the open web. Your website still matters, but its job changed from destination to source material.
The GEO and AEO industry manifested itself into existence through repetition. Google just wrote the official guide. But Google no longer owns AI search.
Sitecore Agentic Studio gets all the demos, but the Marketer MCP server is the more ambitious work. Here's why the visual workflow editor sits in no man's land between marketers and developers
Agencies are pitching agentic AI migrations at half the cost and double the speed. The math doesn't work, the research doesn't support it, and the cleanup work is starting to pile up.
GEO guides focus on writing tactics. But the real leverage is in your architecture. If your CMS stores content as page-shaped HTML blobs, AI struggle sto extract, cite, and recommend your brand.
Every CMS vendor claims to be "agentic." Most aren't. Here's a framework for distinguishing genuine autonomous content operations from AI features with a new label
A CMS was invented to let non-technical people put content into a database and display it on a website. AI tools do the same thing, with any data store, through conversation. AI is your CMS
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