DXP and CMS
Agencies are pitching agentic AI migrations at half the cost and double the speed. The math doesn't work, the research doesn't support it, and the cleanup work is starting to pile up.
A pragmatic look at which DXP platforms healthcare engineering teams can actually trust with PHI, and the questions that matter beyond a signed BAA.
Optimizely CMS 13 is a platform realignment, not an incremental release. Here's how we scope, audit, and streamline the upgrade for enterprise teams still on CMS 12.
At Opticon 2025, a prospective client asked: does Optimizely even have a CMS? With all the focus on Opal, the question deserves an honest answer.
GEO guides focus on writing tactics. But the real leverage is in your architecture. If your CMS stores content as page-shaped HTML blobs, AI struggle sto extract, cite, and recommend your brand.
Every CMS vendor claims to be "agentic." Most aren't. Here's a framework for distinguishing genuine autonomous content operations from AI features with a new label
A CMS was invented to let non-technical people put content into a database and display it on a website. AI tools do the same thing, with any data store, through conversation. AI is your CMS
License fees never tell the whole story. Here are the five criteria that separate a CMS that empowers your marketing team from one that holds it hostage.
Most agency-led DXP evaluations are expensive theater. The platform was chosen before you signed the SOW. Here's what's really going on, and how the DXP Scorecard changes the equation.
Every DXP vendor is racing to ship AI features. The ones building walled gardens are solving the wrong problem. The winners will embrace Composable AI and leave the door open for whatever comes next.
Every headless CMS is adding page builders. Every traditional DXP is adding APIs. The distinction is dead. It's time to talk about what actually matters: API-first architecture.
HubSpot CMS literally breaks the chart when filtered by Marketing Use Case. It's the best marketing-integrated CMS on the market. But the dream ends where the marketing ends.
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