A collection of our experts thoughts
We upgraded two clients to Sitecore 10.5 in days. Here is why this release is cheaper than agencies are pricing it, and where the real work actually sits.
WebMCP has moved from proposal to Chrome origin trial. Most of the work to get a site agent-ready has nothing to do with the API, and none of it fixes your AEO or GEO visibility. Here is what does.
Two thirds of Google searches now end without a click. Here is the honest business case for building a proprietary intelligence model instead of more content.
An idea on Tuesday morning is a live page Tuesday afternoon. Inside the stack marketers are using to get there, why it is genuinely good, and the one layer worth keeping.
AI agents are already clicking through interfaces built for humans. WebMCP lets your site declare what its tools actually do, so agents call them directly instead of guessing at your DOM.
The AIQ Blueprint turns how your organization evaluates and decides into a continuously operating intelligence system, powered by purpose-built AI agents.
Claude now watermarks the text it generates. The mechanism is narrower than the panic suggests, but it points at a real shift: provenance is becoming part of the infrastructure of the web.
Sitecore XP 10.5 shipped August 5, 2026. Reading the release notes closely, it is a maintenance release, and that is useful information for planning.
Zero-click search is now the default and machines outnumber humans on the open web. Your website still matters, but its job changed from destination to source material.
Another quarter, another Sitecore restructure. Rumors are swirling, but if you are on Sitecore XP and feeling stuck, speculation is not a strategy. Here are your three honest paths forward.
AEM 6.5 support windows close in 2026 and 2027, and two of your three paths forward are rebuilds. An engineering playbook for what migrates, what gets rebuilt, and how to sequence the move.
The 2026 platform market is loud and opaque. A plain-English guide to choosing between a simple content CMS like Sanity or WordPress and a full DXP like AEM, Optimizely, or SitecoreAI.
Last updated
