Thought Leadership

AEM runs into the millions over three years. Sanity is $15 a seat. We line them up box for box and walk through what enterprise DXP money actually buys.

A Fortune 100 industrial manufacturer asked a question at the end of a two-month DXP evaluation that I couldn't immediately answer. Here is what it means.

We moved a brochureware client off Sitecore XP 10.3 to Sanity and Cloudflare in 12 weeks, and saved nearly $500K a year. Most of it from a partner retainer that wasn't earning its keep.

The GEO and AEO industry manifested itself into existence through repetition. Google just wrote the official guide. But Google no longer owns AI search.

Sitecore XP 10.5 was scheduled for early 2025. As of May 2026, it has not shipped. The pattern of what has and hasn't happened since tells a more honest story than the press releases.

Most client engagements start with three words: we need a website. Here is how we translate that into a stack the client can actually use.

Sitecore's Managed Cloud arrangement with Americaneagle.com paired with the four-year Velocity Program hands operational and strategic privileges to a single agency. Customers are looking for the door

Sitecore Agentic Studio gets all the demos, but the Marketer MCP server is the more ambitious work. Here's why the visual workflow editor sits in no man's land between marketers and developers

Agencies are pitching agentic AI migrations at half the cost and double the speed. The math doesn't work, the research doesn't support it, and the cleanup work is starting to pile up.

A pragmatic look at which DXP platforms healthcare engineering teams can actually trust with PHI, and the questions that matter beyond a signed BAA.

Optimizely CMS 13 is a platform realignment, not an incremental release. Here's how we scope, audit, and streamline the upgrade for enterprise teams still on CMS 12.

At Opticon 2025, a prospective client asked: does Optimizely even have a CMS? With all the focus on Opal, the question deserves an honest answer.