
Do You Even Need a Website Anymore?
Zero-click search is now the default and machines outnumber humans on the open web. Your website still matters, but its job changed from destination to source material.
A collection of our experts thoughts

Zero-click search is now the default and machines outnumber humans on the open web. Your website still matters, but its job changed from destination to source material.

Another quarter, another Sitecore restructure. Rumors are swirling, but if you are on Sitecore XP and feeling stuck, speculation is not a strategy. Here are your three honest paths forward.

AEM 6.5 support windows close in 2026 and 2027, and two of your three paths forward are rebuilds. An engineering playbook for what migrates, what gets rebuilt, and how to sequence the move.

The 2026 platform market is loud and opaque. A plain-English guide to choosing between a simple content CMS like Sanity or WordPress and a full DXP like AEM, Optimizely, or SitecoreAI.

Adobe Experience Manager carries an enterprise tax most organizations no longer need to pay. A composable SaaS stack can match the capability for far less. Here is how to evaluate the move.

AEM runs into the millions over three years. Sanity is $15 a seat. We line them up box for box and walk through what enterprise DXP money actually buys.

A Fortune 100 industrial manufacturer asked a question at the end of a two-month DXP evaluation that I couldn't immediately answer. Here is what it means.

We moved a brochureware client off Sitecore XP 10.3 to Sanity and Cloudflare in 12 weeks, and saved nearly $500K a year. Most of it from a partner retainer that wasn't earning its keep.

The GEO and AEO industry manifested itself into existence through repetition. Google just wrote the official guide. But Google no longer owns AI search.

Sitecore XP 10.5 was scheduled for early 2025. As of May 2026, it has not shipped. The pattern of what has and hasn't happened since tells a more honest story than the press releases.

Most client engagements start with three words: we need a website. Here is how we translate that into a stack the client can actually use.

Sitecore's Managed Cloud arrangement with Americaneagle.com paired with the four-year Velocity Program hands operational and strategic privileges to a single agency. Customers are looking for the door
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